Privacy Policy

E’Max Energy Drinks — Privacy Policy (Ecommerce)
Last updated: September 17, 2025
This Privacy Policy explains how E’Max Energy Drinks (“E’Max,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit or make a purchase from our ecommerce website and related services (the “Site”). By accessing or using the Site, you agree to this Policy. If you do not agree, please discontinue use.
If you have questions, contact us at: info@emaxenergy.co.za

1) Who We Are
Legal entity: Vimatrax (Pty) Ltd trading as E’Max Energy Drinks
Email: info@emaxenergy.co.za
Registered/operational location: South Africa (for illustration; update as needed)
Data controller: E’Max Energy Drinks (for users in jurisdictions recognizing a “controller”)

2) What This Policy Covers
This Policy applies to:
Our ecommerce storefront, checkout, and customer account areas
Communication channels (email, contact forms, customer support)
Marketing and analytics tools used to operate our online shop
It does not apply to third-party sites or services we do not control. Review their privacy policies separately.

3) Information We Collect
3.1 Information You Provide
Account and profile: name, email, password, phone (optional), date of birth (if collected), shipping/billing addresses.
Orders and payments: products purchased, order notes, transaction totals, chosen payment method (we do not store full card details on our servers; see “Payments” below).
Communications: messages via contact forms, support requests, reviews, survey responses.
Preferences and consents: marketing opt-in/opt-out, cookie choices.
3.2 Information Collected Automatically
Device and usage: IP address, browser type, device identifiers, operating system, pages viewed, referring URLs, time/date stamps, and clickstream data.
Cookies and similar technologies: session cookies for cart and authentication, analytics cookies for site performance, and preference cookies. See “Cookies & Tracking” below.
3.3 Information From Third Parties
Payment providers (e.g., payment gateways) for transaction status and fraud checks.
Analytics and advertising partners for aggregated insights.
Shipping carriers for delivery updates.
Identity or address verification services where applicable.

4) How We Use Your Information
We use your information to:
Process and fulfill orders, refunds, and customer service requests
Create and manage your account and authentication
Communicate order updates, shipping notifications, and service messages
Personalize your shopping experience (e.g., saved cart, recommendations)
Conduct analytics, improve the Site, and debug issues
Prevent fraud, secure the Site, and comply with legal obligations
Send marketing communications if you have opted in (you can unsubscribe anytime)
Legal bases (where applicable, e.g., GDPR):
Contract: to process your orders and provide the services
Legitimate interests: security, fraud prevention, analytics, and improvements
Consent: marketing emails, certain cookies, and optional data fields
Legal obligation: tax, accounting, and compliance recordkeeping

5) Payments
We use third-party payment processors to handle transactions. Your full payment card details are submitted directly to the processor under their security and PCI-DSS compliance; we do not store full card data on our servers. We may receive limited payment metadata (e.g., success/failure status, last 4 digits, card brand, transaction ID) for order reconciliation, refunds, fraud prevention, and support.

6) Cookies & Tracking Technologies
We use:
Essential cookies: required for core functionality (cart, checkout, login).
Performance/analytics cookies: to understand usage and improve the Site.
Preference cookies: to remember settings (e.g., region, currency).
Marketing/advertising cookies (if used): to deliver relevant promotions.
You can:
Manage non-essential cookies via our cookie banner or browser settings.
Withdraw consent for non-essential cookies at any time.
Blocking some cookies may impact site functionality.

7) Sharing Your Information
We share information with trusted service providers who perform services for us, under contractual obligations to protect your data:
Payment processors and fraud prevention tools
Hosting and cloud infrastructure providers
Customer support and communication platforms (email/SMS)
Analytics and performance monitoring services
Fulfillment, warehousing, and shipping carriers
Marketing platforms (only with consent, where required)
We may also disclose information:
To comply with law, legal process, or enforce our terms
To protect our rights, users, or the public
In connection with a merger, acquisition, or asset sale (your data will remain protected and you’ll be notified of any material changes)
We do not sell your personal information.

8) International Data Transfers
Your information may be transferred to and processed in countries other than your own. Where required, we implement appropriate safeguards (e.g., standard contractual clauses) to protect personal data during cross-border transfers.

9) Data Retention
We retain personal data only as long as necessary for:
Order fulfillment and customer service
Legal, tax, and accounting obligations
Security and fraud prevention
Legitimate business interests
Typical retention periods:
Order records: up to 7 years (or as required by law)
Account data: while your account is active; deleted or anonymized after request and applicable retention periods
Marketing data: until you unsubscribe or withdraw consent

10) Your Rights and Choices
Depending on your jurisdiction, you may have rights to:
Access: request a copy of your personal data we hold
Rectify: correct inaccurate or incomplete data
Erase: request deletion, subject to legal exceptions
Restrict: limit certain processing
Object: to processing based on legitimate interests or direct marketing
Portability: receive your data in a portable format
Withdraw consent: for processing based on consent (e.g., marketing, non-essential cookies)
To exercise these rights, contact info@emaxenergy.co.za. We may need to verify your identity. You also have the right to lodge a complaint with your local data protection authority.

11) Security
We implement administrative, technical, and physical safeguards designed to protect personal data, including encryption in transit (HTTPS), access controls, and regular monitoring. No method of transmission or storage is 100% secure; please use strong, unique passwords and protect your account.

12) Children’s Privacy
Our Site is not intended for children under 13 (or the minimum age required by your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided us information, contact us to delete it.

13) Marketing Communications
Email/SMS: We send marketing only with your consent or as permitted by law. You can unsubscribe via the link in our emails or by contacting us.
Transactional messages: You may still receive essential service messages (e.g., order/shipping updates) even if you opt out of marketing.

14) Third-Party Links and Services
The Site may contain links to third-party websites or embedded services (e.g., payment gateways). We are not responsible for their privacy practices. Review their policies before providing personal data.

15) Do Not Track and Preference Signals
Some browsers offer “Do Not Track” or global privacy control signals. Our response may vary based on applicable law and current technical capabilities. Where legally required, we honor recognized browser-based opt-out signals for targeted advertising and certain data sales/sharing (if applicable).

16) Changes to This Policy
We may update this Policy from time to time. Changes are effective when posted on the Site with an updated “Last updated” date. Material changes will be highlighted or communicated where appropriate.

17) Contact Us
If you have questions, requests, or complaints about this Policy or our data practices, contact:
Email: info@emaxenergy.co.za
Subject line: “Privacy Inquiry – E’Max Energy Drinks”

18) Jurisdiction-Specific Notices
South Africa (POPIA):
Responsible party: Vimatrax (Pty) Ltd t/a E’Max Energy Drinks
You may request access, correction, or deletion of your personal information by emailing info@emaxenergy.co.za with the subject “POPIA Request.”